Wholesale Bakeries Explained: A Beginner’s Guide to Getting Started

Selling cakes should be as exciting as eating them. At least that’s what we believe here at Cakehead.

In this guide, we’re exploring what wholesale bakeries are and how they can support your business when it comes to selling delicious bakes and cakes.

What Is a Wholesale Bakery?

Just like a retail bakery, a wholesale bakery rustles up freshly baked goods to sell. The only difference is that the bakes they create are designed for food businesses to sell to their customers. They are B2B rather than B2C, as they supply to businesses rather than direct to customers.

What Do Wholesale Bakery Products & Services Include

Wholesale bakeries can offer so much more than the supply of cakes. They can also offer advice and resources for selling, storing and displaying your cakes.

Product offerings vary widely. Some bakeries exclusively offer wholesale cakes, brownies, blondies and flapjacks, while others may also offer bread and pastries.

Which Businesses Can Benefit from a Wholesale Bakery?

Pretty much any business that sells cake can benefit from purchasing bakes from a wholesale bakery.

Benefits include saving time and resources, serving consistent quality, and more easily diversifying and scaling your menu.

Cafes & Coffee Shops

If you don’t have the time or resources to bake your cakes from scratch but still want to serve up fresh bakes, a wholesale bakery can take care of all your behind-the-scenes work. All you have to do is display and sell! Explore brownies and cakes for cafes.

Restaurants

If you’re selling cakes as a dessert, you’ll want to make sure they hit the spot with sweet-toothed customers. There are plenty of ways to elevate and upsell your restaurant cakes to ensure they taste as good as they look!

Supermarkets

Who doesn’t love the bakery aisle in a supermarket? There’s a reason why some of the leading supermarkets put their bakery products at the entrance of their store—they sell like hotcakes and bring some fun for customers doing their supermarket shopping.

If you don’t have the facilities to bake your own, or you want to expand your freshly baked cake offerings without having to expand your kitchen, a wholesale bakery supplier is the perfect solution.

Event Caterers

Whether you cater for parties, corporate events or weddings, ordering mouthwatering cakes is a crowd-pleasing dessert option. By using a supplier that pre-slices the cakes for you, that’s one more task you can take off the event organising list! You’ll have peace of mind knowing that every slice is uniform for a cake display that looks professional and wins you extra brownie points.

Want to Find a Wholesale Bakery Supplier?

Cakehead has supplied delicious bakes to businesses across the UK since 2004. If you’re not a customer already, sign up for a wholesale account. It lets you view all our cakes, see prices and order in bulk. With next-day delivery available and all bakes frozen in transit to lock in the flavours and freshness, you can serve up great-quality cakes every time. What’s more, we’re always updating our selection every season, so you can regularly offer new, delicious treats for your customers.