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How to Display Your Cafe Cakes to Encourage More Sales

How to Display Your Cafe Cakes to Encourage More Sales

If you want to minimise waste and maximise sales for your cafe business, this is the guide for you. We’ve got all the advice you need to display your cakes in a way that encourages more sales, while also keeping them fresher for longer.

How to display cakes in a cafe?

How you place and display cakes in your cafe matters.

Cleanliness and hygiene are a must—but that probably goes without saying.

The information you supply is also key, especially for customers with allergies or dietary requirements. With handy display cards, your team can easily and confidently answer any queries about the allergens present in your bakes (rather than having to check with the manager).

In general, room temperature should also be a consideration. In the summer, you can use a refrigerated display cabinet to keep your cakes from spoiling in the heat.

These are the basics, and what you probably want to know more about is how you can spice up your display. Well, you could play on the seasonal occasions, adding on-brand decorations for Halloween, Christmas, and Easter.

What do you display cakes on?

Placing on a platter board with a garnish of icing sugar or flowers can be a nice touch. If you’re stacking together, place greaseproof paper between slices to avoid them sticking together. For finesse, make sure cakes are evenly distributed.

To prevent cakes from spoiling, keep them away from heat sources, such as heated kitchen appliances or direct sunlight. You’ll also want to keep the flies away in the summer, so a glass display cabinet or dome for round cakes could be just the thing. We recommend tempered glass, as this is easy to clean and resistant to breakage.

This ensures your cakes are protected from the elements while still being perfectly visible. Plus, if you run a tearoom, the classic dome will really add to the vintage decor.

A handy tip is to also place similar cakes together, especially if you offer a lot of sweet treats. For instance, you could place brownies on one shelf and round cakes on another. This helps customers make sense of your display and guides them to making a decision more quickly, rather than being overwhelmed by a random display.

Do cakes have to display a best-before date?

All the cakes we supply at Cakehead have a best-before date, which can vary depending on how you store the cakes. Our delicious cakes and traybakes have a 10-day shelf life when wrapped. Once opened, the shelf life ranges from 3 to 5 days. Please refer to each product page for this information. Alternatively, our cakes can be frozen on arrival.

Choosing your menu

Make note of the cakes that sell out the fastest. This could be a sign that you’re not ordering enough and is also a strong indicator of what your customers are after!

Partnering with a wholesale cake supplier, such as Cakehead, gives you an advantage as you can freeze your bakes on arrival, meaning they can be stored for longer and maintain their freshness.

This means there’s less risk of waste, even if you order more than you need. The best part? If you’re running short on your bestselling bakes, we can top up your cake supply in no time with next-day delivery on orders placed before 12 pm.

Switching up your cake offerings should also help bring customers back to try something new. However, it’s also worth mentioning that if there’s a classic bake your customers adore, it’s worth keeping that on the menu to avoid disappointing your loyal customers.

Don’t be afraid to upsell!

Creating enticing offers, such as discounts for customers who order a cake with their coffee, can help generate more sales. Your front-of-house staff can also directly ask customers if they’d like to buy a cake with their hot drink—and before customers finalise their order, it’s a chance to mention any new, exciting cakes you have on the menu.

Sure, some customers won’t be interested, but you can put the idea and awareness in their minds. They may say yes next time. Training your staff to upsell without being too pushy could be the key to securing more sales.

Looking for a supportive wholesale cake supplier?

Cakehead is here to help you with freezable cakes that are hand-finished with care and attention. Our cakes taste as good as they look, and it’s why many cafes choose us as their trusted supplier of baked goods. To learn more about how we make ordering cake a breeze, visit our wholesale cakes and brownies page.

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Author

Nancy Mercala

Brand & Sales Manager Nancy has been with Cakehead for three years and is a bubbly member of the team. Starting out studying food marketing management at university, she is now our brand and sales manager. No two days are the same, and she enjoys the wide variety of tasks. Her favourite cake is the caramel crispie.