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How To Entice More Customers To Buy Your Brownies

How To Entice More Customers To Buy Your Brownies

If you’re in the cake-selling business, you may already have a captive audience of customers who love tucking into a brownie. But, how do you get them to come back for more? Sure, you’ll have loyal customers who like their regular trip to a coffee shop with friends and family. But, there are ways to entice more customers through your door. In this guide, we’ve got some creative suggestions to get you started.

Shake things up

You don’t want to mess with the classic if you already have loyal customers. However, if you shake things up with some new recipes, and market your new creations, you might just tempt more sweet-toothed customers through the door.

Cater for gluten-free diets

With gluten sensitivity being on the rise, catering for more considered dietary requirements is increasingly considered an expectation. Offering a delicious selection for gluten-free customers could earn your coffee-shop extra brownie points. With Cakehead, we have plenty of gluten-free brownie creations to tempt your customers.

Attend events

Food markets and festivals are all fantastic ways to raise awareness of your great bakes.

Revamp your shopfront

There’s no better way to entice passersby to visit your cafe than by creating a gorgeous shop front. As soon as they’re through the door, your delicious brownies should speak for themselves. How you present your brownies can also make a difference. If you have customers who are indecisive when presented with lots of sweet treats, having a special bake of the day could help them choose.

Create offers

Offering tempting offers – such as a loyalty card scheme or a discounted price when customers buy a coffee and a brownie can all help you sell more brownies.

At Cakehead, we work hard to perfect each and every one of our wholesale brownies. We regularly create new, exciting recipes for your customers to enjoy. Create an account with us and start selling more brownies!

Author Image Illustration Illustration

Nancy Mercala

Brand & Sales Manager Nancy has been with Cakehead for three years and is a bubbly member of the team. Starting out studying food marketing management at university, she is now our brand and sales manager. No two days are the same, and she enjoys the wide variety of tasks. Her favourite cake is the caramel crispie.