How to Choose a Wholesale Cake Supplier

Running a cafe or restaurant requires careful planning. You want to consistently deliver great-tasting bakes to your customers, but you also want to have peace of mind that the bakes will be delivered on time every day. With a lot of wholesale cake suppliers out there, it may be difficult to narrow down your options, but we’ll help you find the needle in the haystack with the tips outlined in this guide.

Questions to ask before contacting a wholesale supplier:

Many cafe owners aren’t looking for a quick order; they want to establish a long-standing partnership that supports their business goals. Read the top considerations to consider before reaching out to potential wholesale cake suppliers:

1. What products do you want to supply?

When it comes to cakes and bakes, there are so many options, and dietary requirements are an important consideration. To keep more of your customers happy and provide an inclusive environment, it’s worth adding vegan and gluten-free bakes to the menu.

From classic loaf cakes and round cakes to brownies and blondies, if providing variety and seasonal treats for your customers is important to you, you’ll want to partner with a supplier that offers a broad selection and consistently brings out new enticing flavours and creations.

Impulse buys are another consideration, giving customers the option to grab-and-go rather than eat in every time.

2. Reliability of delivery

Being able to acquire baked goods with reliable next-day delivery when required takes away a lot of the pressures of running a cafe. You can focus on serving customers and giving them a great experience, rather than watching the clock and worrying when your bakes will arrive.

3. Freshness of ingredients and shelf-life requirements

Want cakes with the freshest ingredients while also providing a sufficient shelf life? It’s worth finding a supplier that offers cakes that can be stored in the freezer to prolong their freshness and maximise how long you can store them.

4. Sustainability and responsible sourcing practices

If sustainability matters to you, checking your supplier’s sustainable practices, ethos or policies will help you decide if they’re a good match. From checking where and who they source their ingredients to what packaging they use, caring for the environment with biodegradable or recyclable packaging, as well as ensuring growers of sugar and cocoa are fairly treated are key considerations for responsible sourcing of produce.

5. Packaging

If sustainability is important to your business, it’s worth asking about the packaging that a wholesale supplier uses. Aside from that, packaging and how the bakes are delivered should centre around maintaining maximum freshness. Thermal insulation materials should be used, and the entire handling and delivery process should comply with the Food Standards Agency and be BRC-accredited.

6. Customer service

If service with a smile is what you’re looking for, explore customer testimonials and reviews to get the scoop on how a company performs not just with their baking but their customer service, too.

Why make Cakehead your go-to supplier of cakes and brownies?

We love what we do—baking and delivering great-tasting scrumptious cakes to businesses across the UK is the reason we get out of bed every morning. From perfecting our hand-finished recipes to providing a smooth-as-buttercream ordering experience, many eating establishments enjoy working with us.

These are some of the reasons why we’re the choice of cafes:

✓ Sample box to try before you buy (Enjoy!)

If you’re overwhelmed by the choice of bakes and want to confidently recommend every slice you sell to your customers, a sample box is a great way to trial some tasty treats and feel satisfied that you’re crafting a stellar menu! Cakehead provides a selection of our best-selling tray bakes, loaf cakes, and round cakes.

✓ Smooth, fast delivery

Cakehead customers get free delivery on orders over £150 and next-day delivery is available if you order before midday.

✓ Responsibly sourced ingredients

Responsibly sourcing ingredients is something we take to heart. Where possible, we also support farm-fresh, British growers and farmers, and every egg is free-range and cracked by hand to check for quality. Our chocolate is sustainably sourced in the Ivory Coast and Ghana, while our sugar is sourced right here in Britain!

✓ Freezer-friendly

All our bakes are freezer-friendly, helping you keep up with demand and maintain the freshness and shelf-life of your bakes.

✓ BRC AA* accredited and Food Standards Agency compliant

So you can be confident in our food hygiene and freshness standards; we carry the relevant accreditations and follow the strict standards set by these organisations. We also ensure allergens are clearly labelled on every product page, in our allergen document, and also on our non-branded display cards, so your team can be confident when serving customers with food intolerances and allergies.

✓ Environmentally-friendly packaging and courier

For our vegan products, we use 100% plant fibre liners that are reusable, recyclable and biodegradable.

Interested to find out more? Explore the wonderful wholesale cakes and brownies we have to offer and get in touch to find out about prices and how we can work together to help you achieve your cake sales goals.